B2B SaaS Marketing

Sprint Overview

01 Foundations of B2B SaaS Marketing

This training will introduce participants to the core principles and strategies of B2B SaaS Marketing. It will cover the unique challenges and opportunities in this field, including customer segmentation, content marketing, and lead generation. The session will also emphasize the importance of aligning marketing efforts with overall business goals.

Skills gained: Marketing, Marketing Intelligence, Marketing Strategy, Product Marketing

02 Fitting into the Sales Bowtie

This session will explore the integration of marketing within the broader sales process, focusing on the “Sales Bowtie” model. Participants will learn how marketing activities can support both pre-sale and post-sale stages, enhancing customer acquisition, retention, and expansion. The training will include practical examples and exercises to illustrate how marketing fits into the entire customer lifecycle.

Skills gained: Marketing Strategy, Product Marketing, Sales Process Development, Sales Process Engineering, Relationship Management, Process Optimization

03 Product-Led Growth I

The first part of this two-part series will delve into the concept of Product-Led Growth (PLG), a strategy that leverages the product itself as the primary driver of customer acquisition, conversion, and expansion. Participants will explore the fundamentals of PLG, including how to create a product that sells itself, the role of customer feedback, and the importance of user experience.

Skills gained: Marketing, Marketing Intelligence, Marketing Strategy, Product Marketing, Customer Experience, Customer Relationship, Customer Management

04 Product-Led Growth II: 

Building on the concepts introduced in the previous session, this training will dive deeper into the implementation of PLG strategies. Topics will include advanced techniques for optimizing user onboarding, creating viral loops, and utilizing analytics to continually refine and improve the product. Participants will engage in hands-on activities to apply these concepts to real-world scenarios.

Skills gained: Marketing, Marketing Intelligence, Marketing Strategy, Product Marketing, Customer Experience, Customer Relationship, Customer Management

05 Leveraging AI in B2B SaaS Marketing: 

This session will explore the cutting-edge applications of Artificial Intelligence (AI) in B2B SaaS Marketing. Participants will learn how AI can be used to enhance personalization, predictive analytics, and automation, leading to more efficient and effective marketing campaigns. The training will also cover ethical considerations and best practices for implementing AI in a responsible manner.

Skills gained: Marketing, Marketing Intelligence, Data Strategies, Time Management, Personal Effectiveness, Customer Experience, Customer Relationship

06 After Action Review

Our after-action review will be key to making sure that all learnings and knowledge acquired during this product development sprint are applied in full. We encourage everyone to contribute to this review so that we can ensure each individual takes full advantage of the opportunities they have had throughout the training! By having a frank discussion, we will be able to make sure that each person leaves the sprint with new insights, ideas, and valuable know-how that can be applied within their area of work.