APIs and Partnerships

Sprint Overview

01 Deciding on a Partnership and Strategy

In this session, participants will explore the significance of partnerships and how to strategically plan them as part of a go-to-market (GTM) approach. The training will introduce a framework to strategize partner types tailored to an organization, covering aspects such as corporate strategy, key lenses of partnerships, and alignment to company strategy. Participants will learn to categorize partnerships into two main buckets: GTM and Product, and understand how to set criteria for strategizing partner types within their organization.

Skills gained: Partnerships, Business Dev and Strategy, Business Strategy, Corporate strategy, Strategy Implementation, Networking

02 The Rise of Ecosystems: The Next Frontier in SaaS Growth 

This training will delve into the concept of Ecosystem-Led Growth (ELG) as a unique and efficient path to revenue growth. Participants will learn how ELG differs from traditional growth methods and how to effectively advocate for it within their organization. The session will also cover strategies to drive ecosystem-driven revenue through co-marketing and co-selling opportunities and provide practical examples of ELG in practice.

Skills gained: Market Infrastructure, Marketing Intelligence, Product Marketing, Partnerships, Growth Strategy, Networking

03 Implementing a Partnership function 

This session focuses on the creation, resourcing, and organization of a Partnership function. Participants will learn how to understand their product and market, set up contracts, define metrics and performance, and develop an API ecosystem. The training will guide attendees in identifying their target audience, defining value propositions, and promoting their API, ensuring a comprehensive understanding of implementing a partnership function.

Skills gained: Partnerships, Stakeholder Management, Corporate strategy, Business Dev and Strategy, Business Development, Networking, Process Development, Business Process

04 Introduction to APIs

This training will provide an in-depth understanding of the importance and types of APIs in modern technology infrastructure. Participants will learn about different API types such as REST, SOAP, and GraphQL, and how to choose the right one for specific use cases. The session will also explore why APIs are crucial for today's businesses, including real-world examples and group discussions on potential API use cases.

Skills gained: Information Technology, Data Strategies, Data Analysis, Information Management, IT Strategy, Product Strategy

05 Documenting and Making APIs Accessible for Partners

In this session participants will delve into best practices for documenting APIs and making them accessible for customers and partners. The training will cover the importance of good API documentation, key components, and popular tools like Postman and Swagger. Through detailed walkthroughs, demonstrations, and case studies, attendees will gain practical insights into creating effective API documentation and strategies for making APIs accessible.

Skills gained: Partnerships, Information Technology, IT Strategy, Documentation, Data Strategies, Business Strategy, Product Strategy, Business Dev and Strategy

06 After Action Review

Our after-action review will be key to making sure that all learnings and knowledge acquired during this APIs and Partnerships sprint are applied in full. We encourage everyone to contribute to this review so that we can ensure each individual takes full advantage of the opportunities they have had throughout the training! By having a frank discussion, we will be able to make sure that each person leaves the sprint with new insights, ideas, and valuable know-how that can be applied within their area of work.